A painter needs their brushes. A plumber needs their wrench. Today, contractors need social media to grow their business. Here’s a quick look at why (and how) you should develop a social media presence.
Navigating the jungle of likes, tweets, pins, and posts can be one of the most confusing parts of growing your business. However, with 78% of potential customers doing their research online, a social media presence is an absolute must-have for successful contractors. That’s why, we’ve put together this quick primer on how you can grow your business with social media mastery!
What Social Media Can Do For You
Instead of thinking of social media as a waste of time, think of it as a great way to connect with your current customers while gaining new ones. Some studies show that nowadays a whopping 69% of consumers are more likely to hire you if your information is available online!
Keeping your customers aware of your services and their quality with a quick message or photos of your work keeps your company on their mind when it comes time for a new project. Likewise, sending a quick thank you or birthday wish to one of your customers goes a long way in keeping their business and earning their referrals.
Social media also helps show your customers who you are. By updating statuses and posting regularly, your customers will come to trust you, giving you an edge over your competitors. That said, you don’t have enough time to be on every social media site and on all your work sites, which is why it’s important to know where you can have the most impact on your customers.
Which Social Media Sites Should You Use
There’s no point in using a social media site if your target customers aren’t on it. That’s why it’s so important to have at least a basic understanding of what all those different sites you hear about provide, so you can figure out where your target audience is going to spend most of their time.
- Facebook - With a user base now reaching 1.49 billion people, a Facebook business page is a must.It provides a ton of different way to connect with your current and future customers and build great relationships and a great recognition for your company.
- Twitter - Twitter is uniquely designed for daily quick tips, tricks, and links that can help your customers, making it easy to build referrals and new customers by interacting with homeowners on a daily basis. The more you help your customers with small things, the more inclined they will be to hire you for bigger projects.
- Youtube - Your customers love home improvement more specifically (just ask our busy friends over at HGTV). That’s why having an active Youtube account is a great way to gain exposure in your area and to display the quality of your workers.
- There are many other social media sites to choose from such as Pinterest, Instagram, and many more which specialize in quick, addictive connections through posts, pictures, and videos. By staying aware of what your customers are interested in and how they spend their time you can develop a masterful social media presence which is sure to help your business grow this year!
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