How to Set Yourself Apart From the Competition

In the competitive world of contracting and service work, it can be difficult to stand out from...

In the competitive world of contracting and service work, it can be difficult to stand out from the other companies in the area. After all, all plumbers do plumbing and all carpenters do carpentry, so how can you make yourself known as the contractor to call? We’ve put together this list of ways you can make your company stand out and become the contractor to call.

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  • Ask Thoughtful Questions-Asking thoughtful questions will go a long way with the homeowner. If the home has dogs, ask if they’re sensitive to loud noises. If there are small children in the home, ask if they have a nap time. If possible, ask the homeowner what the best time for you to come would be. While you won’t be able to work around every limitation, simply asking will show that you’re going out of your way to make the process as pleasant as possible.
  • Minimize Mess- Of course you’re going to clean up after yourself when the job is done, but what about while it’s in progress? Maintaining a clean job site even while in progress will make you company look great in two ways: First, it’ll make the final cleanup much faster. Secondly, it will minimize the inconvenience to the homeowner while the work is being done.
  • Go The Extra Mile- If going the extra mile is at all possible, do it. This could mean leaving the job site cleaner than it was when you got there. It could mean locating a hard to find part or decorative fixture. It could even be something as simple as running a Shop Vac along the edges of a room to suck up any dust the work has generated. While these may seem inconvenient to you at the time, they will pay dividends for your reputation.
  • Leave a Small Parting Gift- This doesn’t apply for smaller jobs, such as replacing a toilet or unclogging a drain. For larger jobs like a home addition or even a total house build, leaving a small housewarming gift such as a picture frame or a serving piece such as a platter is not only a nice gesture but will set you apart as a company who truly cares for their clients. Be sure to accompany the gift with a note congratulating the homeowner and wishing them the best in their new space.
  • Give A Follow Up Call- About a week after completing the job, give a personal call to the homeowner to make sure they’re satisfied with your work. If they are, they’ll be impressed that you cared enough to follow up. If not, you’ll appear responsive to their needs once you schedule an appointment to remedy the situation. Either way, ask the customer if they’d be willing to fill out a survey or comment card so you can get more honest feedback you can use to improve how you work.

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These steps may seem small to you, but they’ll mean the world to your clients. By doing these little things, you’ll establish your company’s reputation as caring and considerate. This will of course lead to word of mouth referrals, which can translate to lots of new job opportunities. In short, it pays to be considerate.

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