Running a small business is not easy. From the cash flow crunch, competitive marketplace, to tire kicker homeowners, small businesses have to grapple with a wide array of issues as they grow. That’s why you can’t be surprised to hear that a big portion of the startups fail even before they get to a point where they can be financially reliant. Well, there are of course those that have succeeded and marketing has played a central role in this. As you know, your business needs to sell to generate revenue and you can’t sell if you don’t have a customer base. Marketing is designed to help you acquire a share in the market or expand the share that you already have. Contrary to what most people think, marketing is not just spending, it’s an investment.
There are people who happily and willingly take advantage of the benefits that businesses and professionals offer to them. However, once the time comes when they need to pay, they might refuse to do so. This hurts your wallet and it can be very frustrating. They may have an excuse, but the one fact that does not change is that you are not getting paid.
Excellent customer service can help you gain loyal customers who are always willing to refer you and your business to their family, friends, and colleagues. In order for you to provide excellent customer service, you have to understand that it starts with the desire to satisfy and delight your customers.