Having an online presence doesn’t mean having an account on every social network in existence. That’s just exhausting. Having and maintaining an online presence is about choosing your field and caring for it.
The debate of “quality over quantity” is important here. A lot of people seem to think quantity trumps everything else on the internet — that if you post incessantly about something you will eventually rank well, but that’s not the case with social media.
It doesn’t work like that because search engines also have algorithms to judge the quality of content.
However, it is true that neglecting to post regularly will cause you to fall back. So what’s the compromise? What to focus on? How often do you post to stay relevant? You’ll find the answers below.