The year of 2020 is nearing its end – and what a year it has been. Regardless of our individual victories and woes, we can all agree it was quite difficult due to the still ongoing COVID-19 pandemic. Most businesses have had to adapt to these changes and contractors were no different.
And though a vaccine is underway, there is still no way to know when the effective social distancing will be over. As such, it’s wise to enter 2021 with plenty of planning and a bit of caution – but that doesn’t mean there’s no room to thrive.
There’s a common anecdote amongst novelists that goes something like: “It’s easy to write a good beginning and a good ending. You just have to survive through everything in between.”
There is some truth to that, but the reality is that the best writers don’t just survive in the middle.
They thrive.
And this is what we’re aiming towards in 2021. Keep reading to prepare yourself and your business for next year!
Review your goals
I’m assuming many of your 2020 plans and goals for the business had to be changed or straight up cancelled. The end of the year is the perfect opportunity to review your goals and align them with our 2021 reality.
Now that you know what to expect, it’s easier to set up your goals in a more realistic timeline. Consider the investments you want to make, the sales volume, number of monthly clients, etc. Break your long-term goals into shorter milestones that are easier to keep track of, and you’re on the right path.
Expand your business
Among these new goals you should consider expanding your business in some way. The most notable would be to take more jobs by working with subcontractors or expanding your area of service, both of which are effective ways to expand.
In fact, these two go hand in hand. Expanding your area of coverage will lead to more jobs, which would direct you towards working with subcontractors, thus giving you a team that covers a larger area.
Perhaps, you can focus on building a team of subcontractors first to cover more jobs locally. It’s up to you, but either way it’s a great foundation for the future of your business.
Online marketing
There’s never been a better time to invest in online marketing if you haven’t already. Right now, it’s one of the cheapest and most effective ways to promote yourself to the people who need your services – and with a bit of know-how, you can do it yourself.
For contractors, Facebook and Instagram are the best options right now. Instagram is very image focused with the benefit of having a very active Stories feature, allowing you to always have something new even if it’s a small update. Facebook is better for being found, since it has a very professional-looking page for businesses that anyone can find based on region and service.
Facebook also has the advantage of offering a very accessible paid boosting. If you want to advertise on a small budget, it’s fairly easy to set up and boost some paid promotions every month starting as low as $20 – but you can pay more depending on the reach and length of your campaign.
Acquire new skills
This might be a great time to learn some new skills, either to expand your business as mentioned before, or to better invest in your current reach. Consider taking courses in online marketing, small business management, and financial administration.
You can surely find many of these online, and you’ll be able to learn from the comfort of your home. Likewise, you can learn other skills related to your business – such as more advanced areas you’d like to work with.
Get more leads
More leads are the path to more sales – it’s as simple as that. You can start off 2021 with a fantastic resource by signing up to homeyou.
The system is easy to set up and gives you full control of how and when you want to receive your leads. You will set up your area of coverage, the services you provide, and your budget – meaning you will never receive more than you can take.
Better yet, you can receive them directly to your smartphone, so you have instant access when a new lead is available to follow it immediately.
Take the first step towards growing your business today and start receiving leads that will make you money. — Sign up with homeyou!
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