The best handyman advertising tips are for you to create a website, build an online presence, use ad managers, do content marketing, partner with local businesses, connect with pros, print business cards, ask for reviews and referrals, and get licensed.
Regardless of your current handyman ads strategy, incorporating one or more of the ideas listed in this guide will undoubtedly help your business grow. Start reading to learn 10 tried and true marketing tactics for handyman businesses!
How To Advertise Handyman Services? 10 Effective Tips!
Some common handyman advertising examples are creating a website, building an online presence, using ad managers, doing content marketing, partnering with local businesses, connecting with pros, printing business cards, asking for reviews, requesting referrals, and getting licensed.
Read the best ways to advertise handyman services in the detailed list below!
1. Create A Website
A website allows potential customers to find you online, view your services, and contact you. It will function as your digital workspace! A simple, user-friendly site with clear service descriptions, contact details, and customer testimonials will establish your credibility and be a go-to resource for clients.
2. Build Online Presence
Beyond just having a website, creating a solid online presence through the best social media for contractors and choosing where to advertise handyman services wisely on platforms like Facebook, Instagram, and even LinkedIn helps handymen reach a broader audience.
Share tips, project photos, before-and-after shots, and short how-to videos. The goal is to become visible to people in your community and make it easy for them to trust your expertise.
3. Use Ad Managers
Platforms like Google Ads and Facebook Ads allow you to target specific audiences based on location, interests, and behavior.
Ad managers allow you to invest in pay-per-click (PPC) advertising to ensure your services appear in front of potential clients searching for home repairs or handyman services online.
4. Do Content Marketing
Besides posting on social media, you should try content marketing, which is about positioning yourself as an expert. Start a blog or post with helpful tips and guides your potential clients might be searching for—like how to fix a leaky faucet or maintain gutters.
Offering this content can build trust and credibility, drawing customers in when they need professional help for bigger jobs.
5. Partner With Local Businesses
Partnerships with local businesses can be a great way to get your name out there—network with realtors, property managers, hardware stores, and home improvement companies. You could arrange referral agreements or leave flyers or business cards in their offices.
6. Connect With Other Pros
Avoid viewing other contractors or handymen as competition—connect with them. Build a network with electricians, plumbers, and general contractors to exchange leads. They might not handle small handyman tasks, but you do.
7. Print Business Cards
Not every strategy needs to be made for the digital world! Impress potential clients by handing out cards to clients or leaving some in local businesses. Make sure your handyman card idea includes your name, business name, phone number, website, and services offered.
8. Ask For Reviews
Positive reviews for contractors' businesses are like gold in the service industry. After completing a job, ask your clients to leave you a review on Google or other review platforms. Great ratings and testimonials help build trust with future clients searching online for reliable handymen.
9. Ask Customers For Referrals
Satisfied customers can be your best source of new business. Ask them to refer you to their friends, family, or neighbors. Offer a discount or small incentive for each referral. Word of mouth is still one of the most effective ways to grow your business.
10. Get Licensed
Being licensed, certified, and insured gives your business more credibility and professionalism. Customers are more likely to trust and hire a handyman with the proper credentials. Plus, it protects both you and your clients from liability in case anything goes wrong during a job.
Besides the strategies for handyman advertising listed here, you can also count on finding job opportunities on the homeyou pro platform! Access now and start connecting to clients.
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