Many small things can contribute to making your quote unattractive and drive away customers – and the biggest turn off is usually not the price. Continue reading “5 Mistakes Contractors Make When Giving a Quote”
More often than not you call a potential customer and bump into their answering machine. It’s quite common, and you shouldn’t let it discourage you — there’s plenty you can still do to make sure they call back.
There isn’t much mystery — the secret to a perfect voicemail is balance. It should be short, but informative. To the point, but not rushed. How do we achieve that balance? Continue reading “How to Leave a Professional Voicemail”
The business world is always running at a fast pace, and that means that it’s likely that you’ll have more than one job to work on at a given time. In order for you to succeed in your industry, you have to know the best ways to handle and manage several projects at once. You have to assign priorities to all of the tasks that you have to work on, write detailed plans, and keep the information of projects together.
When you are just starting your business, it’s completely normal for money to be tight. There are always a couple of expenses that you didn’t count on, but they pop up anyway. Of course, even businesses that have already been established for years can face difficult times in this economy.
There are people who happily and willingly take advantage of the benefits that businesses and professionals offer to them. However, once the time comes when they need to pay, they might refuse to do so. This hurts your wallet and it can be very frustrating. They may have an excuse, but the one fact that does not change is that you are not getting paid.
As each day passes by, more and more people are starting their own businesses. This may be good for the economy but it means more competition for you. Since now there’s more competition than there was a couple of years ago, you need to work better, harder, and smarter in order for your business to keep on operating.
Your website is one of the most important necessities for your business. After all, if visitors are coming to your website, it means they can become new clients. But attracting visitors to your site and keeping them coming is not as easy as it seems. The home improvement career can be brutally competitive. Standing out may require additional creativity like writing FAQs, providing online resources, and blogging in order to keep clients engaged.
In the home improvement business, most calls do not end in a sale. In fact, on average, you will only make a sale in 1 out of 3 calls. People in the business call this the “industry standard.” However, there are ways to stand out and get more sales.
The lifeline of any home improvement business is to always be getting new clients. You probably already know this, because income generated by return business is nothing new. But many contractors don’t put enough effort into getting new customers, which also goes by the name of lead generation. A lot of marketing people will tell you “why” lead generation is important, but you probably have little to no idea as to “how.” So the goal of this article is to help you with understanding the “how.” Specifically, the trends and ideas about lead generation plus how they can benefit you and bring in more income.
We’ve already covered how social media can help grow your brand and business, but did you know you can use it to generate more leads as well? Now we’ll dive deep into the world of tweets, posts, and messages to teach you how you can get more leads using social media! Continue reading “How to Generate More Leads with Social Media”