When you are just starting your business, it’s completely normal for money to be tight. There are always a couple of expenses that you didn’t count on, but they pop up anyway. Of course, even businesses that have already been established for years can face difficult times in this economy.
Running a small business is not easy. From the cash flow crunch, competitive marketplace, to tire kicker homeowners, small businesses have to grapple with a wide array of issues as they grow. That’s why you can’t be surprised to hear that a big portion of the startups fail even before they get to a point where they can be financially reliant. Well, there are of course those that have succeeded and marketing has played a central role in this. As you know, your business needs to sell to generate revenue and you can’t sell if you don’t have a customer base. Marketing is designed to help you acquire a share in the market or expand the share that you already have. Contrary to what most people think, marketing is not just spending, it’s an investment.
Branding is one of the most important parts of building a strong business. You want your customers and potential customers to recognize your brand instantly. How do you do that? By using the same logo, color scheme, and style for various methods of marketing – your website, social media accounts, pamphlets, and of course your business cards.
Every state has different requirements for contractor licensure, and some states don’t require a license for certain trades. If you’re in state that does require a license, then you obviously already have one (otherwise you wouldn’t be in business). But what about those of us living in states that don’t require a license for our trades? Are there really any benefits to having a license?
There’s no feeling quite like the one you get after a job well done. When all the equipment is loaded, the site is cleaned, and you’ve stepped back to enjoy the view, you’ve got one last step to complete: taking pictures of your work. Taking pictures of your work is important because it will allow you to display your craft to other customers, and is also useful for your own records. If, for example, a reference from a client calls and says they want the same patio built as you built for their friend, you’ll be able to pull the picture and know exactly what they’re looking for. We’ve put together these five tips to help you take the best pictures possible of your work.
Customer testimonials are often seen as website filler, but nothing could be farther from the truth. Testimonials, like references, show your prospective clients that others are happy with your work. Also like references, they come from people who have paid you, meaning that their opinion is likely to be honest in the eyes of other clients. Unlike references, however, testimonials can be a front line tool to help you land a client before they ever ask for your references.
Contractors are constantly trying to plan out their schedules so they can work with clients more efficiently. For most, this means working around their clients’ preferences and schedules. However, in the interest of the company and creating an Continue reading “How to Make an Efficient Schedule for Recurring Clients”
When you’re working, you expect to generate some sort of a mess. Whether it be sawdust, concrete dust, wood debris, steel shavings or simple mud from your work boots, you can safely say some degree of mess will be made. Naturally, you’ll be cleaning up when the job is done. But does how you clean up affect your company’s reputation? The answer is a resounding “yes.”
Continue reading “How A Clean Job Site Will Help Your Business”
In the competitive world of contracting and service work, it can be difficult to stand out from the other companies in the area. After all, all plumbers do plumbing and all carpenters do carpentry, so how can you make yourself known as the contractor to call? We’ve put together this list of ways you can make your company stand out and become the contractor to call.
Continue reading “How to Set Yourself Apart From the Competition”
In an age where business is done increasingly via digital means, there are some who question the usefulness of the business card. These people do so at their own risk, however, because the business card is still the best way to get your contact information into the hands of potential customers.
Continue reading “Why Are Business Cards Still Important For Contractors?”