Customer testimonials are often seen as website filler, but nothing could be farther from the truth. Testimonials, like references, show your prospective clients that others are happy with your work. Also like references, they come from people who have paid you, meaning that their opinion is likely to be honest in the eyes of other clients. Unlike references, however, testimonials can be a front line tool to help you land a client before they ever ask for your references.
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