Your website is one of the most important necessities for your business. After all, if visitors are coming to your website, it means they can become new clients. But attracting visitors to your site and keeping them coming is not as easy as it seems. The home improvement career can be brutally competitive. Standing out may require additional creativity like writing FAQs, providing online resources, and blogging in order to keep clients engaged.
Creating a community on your website - one where current customers and potential customers can discuss topics - is a great way to add value to your brand and increase traffic to your website. Converting your website into a community is about creating resourceful content and in the home improvement niche, there is so much helpful content you can develop for your readers. So, how do you make your website the perfect resource center?
Well, here is a guide:
Create a FAQs Section
A FAQ section is the best place to answer any questions your customers may have. However, you shouldn’t write whatever you feel like writing. A FAQ section should pertain exclusively to your services. One way to get ideas for topics for your FAQ section would be to go around the office and ask your home improvement experts (or your customer service reps) what questions they receive on a daily basis. Then create a page on your site where you can answer the questions clearly. Remember that while you may know the answers to these questions, a lot of people won’t. Try to write the answers in layman’s terms so everyone can understand.
Creating downloadable online resources would also be a great way of improving client engagement and offering a place to interact with more customers. It can be anything from “how to” videos, to PDFs, and even infographics. As long as there’s valuable information for the client, it will be great. Since the videos, PDFs, and infographics cannot be detected by search engine crawlers, it would be nice to add a description of the content on each page. This will add extra SEO value to your site.
What is SEO? SEO stands for search engine optimization. SEO helps put you on the first page(s) of Google and other search engines so customers can find your site more easily. Learn more about SEO here.
The trick here is to make the download section as helpful as possible. In addition to this, make it relevant to your area of expertise. So if you are an HVAC contractor, make a video about HVAC. For example, you can write a guide on “how to clean your HVAC system” or “how to troubleshoot your HVAC system”. This way, the visitor coming to your website will be interested in what you can offer.
Blogging is Vital
You also need a blog to make your website more resourceful. The great thing about a blog is that it allows you to share fresh content and information on a regular basis. Although blogs are supposed to be informative, they’re usually not always as detailed as downloadable guides. In that case, it will take you less time to write. Also, don’t forget to check the comments section. Customer engagement is key and replying to comments on your blog and answering any raised questions will help you keep everyone tuned in. In addition to this, reading through blog comments and questions can help you come up with ideas for future blogs.
Transforming your website into a resource center is easy and there are many benefits to be had. Sharing your expertise online with future and current customers is a great way of building a community behind your business and this will have a significant ripple effect in generating more leads as well as building a loyal customer base. Get started today to grow your business!