Running a small business is not easy. From the cash flow crunch, competitive marketplace, to tire kicker homeowners, small businesses have to grapple with a wide array of issues as they grow. That’s why you can’t be surprised to hear that a big portion of the startups fail even before they get to a point where they can be financially reliant. Well, there are of course those that have succeeded and marketing has played a central role in this. As you know, your business needs to sell to generate revenue and you can’t sell if you don’t have a customer base. Marketing is designed to help you acquire a share in the market or expand the share that you already have. Contrary to what most people think, marketing is not just spending, it’s an investment.
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