Running a small business is not easy. From the cash flow crunch, competitive marketplace, to tire kicker homeowners, small businesses have to grapple with a wide array of issues as they grow. That’s why you can’t be surprised to hear that a big portion of the startups fail even before they get to a point where they can be financially reliant. Well, there are of course those that have succeeded and marketing has played a central role in this. As you know, your business needs to sell to generate revenue and you can’t sell if you don’t have a customer base. Marketing is designed to help you acquire a share in the market or expand the share that you already have. Contrary to what most people think, marketing is not just spending, it’s an investment.
There are people who happily and willingly take advantage of the benefits that businesses and professionals offer to them. However, once the time comes when they need to pay, they might refuse to do so. This hurts your wallet and it can be very frustrating. They may have an excuse, but the one fact that does not change is that you are not getting paid.
Excellent customer service can help you gain loyal customers who are always willing to refer you and your business to their family, friends, and colleagues. In order for you to provide excellent customer service, you have to understand that it starts with the desire to satisfy and delight your customers.
As each day passes by, more and more people are starting their own businesses. This may be good for the economy but it means more competition for you. Since now there’s more competition than there was a couple of years ago, you need to work better, harder, and smarter in order for your business to keep on operating.
No matter what kind of business you have, a customer complaint is something that is sure to happen. While you will go beyond the call of duty to provide the best customer service possible, you may still end up with some negative feedback.
Branding is one of the most important parts of building a strong business. You want your customers and potential customers to recognize your brand instantly. How do you do that? By using the same logo, color scheme, and style for various methods of marketing – your website, social media accounts, pamphlets, and of course your business cards.
Your website is one of the most important necessities for your business. After all, if visitors are coming to your website, it means they can become new clients. But attracting visitors to your site and keeping them coming is not as easy as it seems. The home improvement career can be brutally competitive. Standing out may require additional creativity like writing FAQs, providing online resources, and blogging in order to keep clients engaged.
In the home improvement business, most calls do not end in a sale. In fact, on average, you will only make a sale in 1 out of 3 calls. People in the business call this the “industry standard.” However, there are ways to stand out and get more sales.
The lifeline of any home improvement business is to always be getting new clients. You probably already know this, because income generated by return business is nothing new. But many contractors don’t put enough effort into getting new customers, which also goes by the name of lead generation. A lot of marketing people will tell you “why” lead generation is important, but you probably have little to no idea as to “how.” So the goal of this article is to help you with understanding the “how.” Specifically, the trends and ideas about lead generation plus how they can benefit you and bring in more income.
Dr. Seuss once said, “The more you read, the more things you will know. The more that you learn, the more places you will go.” Reading is a great way to expand our knowledge and get questions answered. Whether you’re just starting your own business or a seasoned pro, here are the top 5 books every contractor should read and own.