Having an online presence doesn’t mean having an account on every social network in existence. That’s just exhausting. Having and maintaining an online presence is about choosing your field and caring for it.

The debate of “quality over quantity” is important here. A lot of people seem to think quantity trumps everything else on the internet — that if you post incessantly about something you will eventually rank well, but that’s not the case with social media.

It doesn’t work like that because search engines also have algorithms to judge the quality of content.

However, it is true that neglecting to post regularly will cause you to fall back. So what’s the compromise? What to focus on? How often do you post to stay relevant? You’ll find the answers below.

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Being a contractor involves a lot of phone calls, meetings, and multitasking — and that’s not accounting for last-minute changes.

To stay on schedule while keeping your sanity, you have to know how to manage your time properly. These 7 useful tips will help you save precious time on daily basis to keep things flowing!

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Talking to customers is tricky. It’s not an exaggeration to say certain words and expressions we use every day can plant the seed for discord in a relationship.

Today we’re looking into 8 things you should never say to customers, and what to say instead. Some are obvious, some are not — but we’ve all said them at some point.

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Most contractors (especially beginners in the business) forget these very basic ways to make a flawless first impression — and the best part: they are all very easy to do.

You only get one chance at a first impression. These tips will change your game!

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The concept of “doing better than the competition” might seem vague or even abstract at first, but in reality, it’s much simpler.

You know you have to offer good service, fair prices, good customer service — and although these are true, they are also vague, since these are true for any service. And most importantly, these are not necessarily what will differentiate you from the competition.

Here’s what you should actually do to stand out.

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This tutorial series will teach you how to create a stationery for your home improvement business on Google Docs.

Stationeries are basically personalized paper templates so you can write letters, proposals, updates, or business inquiries to customers and other companies — whatever the case, the paper carries your brand. Good presentation goes a long way, and a good stationery is the perfect place to start.

We’ll start on how to create one using Google Docs. All you need is a Google account and it’s completely free!

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Asking for a review might be a little intimidating, but it’s also one of the most credible ways to advertise your business.

Think about it — if a potential customer doesn’t know your business, they will likely look for online reviews anyway. So why not encourage your satisfied customers to leave a good review? At least half of them will be glad to do so!

But why are reviews so important in the first place? What are customers looking for when they look read them? What can put them off?

We’ve done all the research.

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A logo is a graphic symbol, emblem, or stylized word used to promote and identify your business.

You can see potentially hundreds of logos every day from worldwide companies and local small businesses alike — all you have to do is take a little stroll outside. On a day you go to the market, you’re surrounded by thousands of them.

But how do you come up with a logo idea? What kinds of symbols can you use? Can it be just text?

Let’s dive right in!

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Naming any business takes time — you need to brainstorm, research, and make decisions.

If you already have some idea of a name, you’ll will need to make some research before committing to it. And if you don’t… here’s where to start!

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The home improvement business encompasses so many areas there’s no way to describe it in just a few sentences — and that’s one of the best things about it. Any building, repairing, or renovation is included, and that can amount to hundreds of different categories.

It may sound intimidating, but for someone who’s looking to start a home improvement business, it’s great news: this business moves over 300 billion dollars a year for a reason.¹

Continue reading “How to Get Involved in the Home Improvement Industry” →