There are a lot of potential pet owners out there - people who would love to have a pet or benefit from their company but keep postponing an adoption or just need a little push. While cute pictures of pups and kittens may help in adoption campaigns, this brilliant idea took it one step further.
Until one has loved an animal a part of one's soul remains unawakened. -Anatole France
We all know that photography can be a powerful tool for sending a message, but the idea behind the campaign was simply brilliant. The creative design presents a strong message and call to action, showing how there’s always room for a pet in a family while simultaneously spreading awareness. Needless to say, it was obviously effective!
The creators of this incredible campaign are photographer Amol Jadhav and art director Pranav Bhide, who developed it for World For All Animal Care And Adoptions in Mumbai to spread awareness about their adoption event.
The creative duo used clever lighting and framing techniques to create the series of optical illusion portraits, showing two images in one. This idea is commonly found in drawings, but it’s not that common in photos. The portrait subjects were arranged to create an animal shape in the space between them, and a bright backlight is used to highlight the negative space.
With the combination of the clever framing and bright backlight, the artists were able to capture the people and the animal shape in one image, showing a powerful family image that captures the attention.
At first, people only notice the white cat, dog or bunny in the photos, but upon closer inspection the family can be seen and the trick is revealed. The idea was to show how an animal can fit into any family, with the tagline “There’s always room for more. Adopt.”
With no surprise, the campaign was a success. Compared to last year, the attendance of the event boosted by 150%, and it lead to many more adoptions than they were used to.
We can all agree that this is an excellent way to send the message of pet adoption, and it’s also a very smart way to do it. Optical illusions with double meaning are always fun, but they’re usually found in drawings or paintings. Seeing one in a photo is pretty rare, and that’s what makes these photos even more special.
As an animal lover and a photography enthusiast, I can say I love both aspects of this campaign. What do you think? Leave your opinion at our Facebook page or in the comments section below!
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