These millennials nowadays. The news wants you to think that young adults are killing every industry, rejecting traditional roles, and of course, eating avocado toast instead of purchasing homes. Supposedly millennials are entitled and “triggered” by nearly anything remotely offensive. But when you talk to young adults today, they’re actually incredibly financially aware. So what about the things that millennials get right? Here are some things millennials buy that you might want to take a closer look at.
”Millennials, and the generations that follow, are shaping technology. This generation has grown up with computing in the palm of their hands. They are more socially and globally connected through mobile Internet devices than any prior generation. And they don't question; they just learn.” - Brad D. Smith
Stuff to Relieve Anxiety/Tension/Stress
It should come as no surprise that the generation that can’t afford to retire needs a little help in dealing with anxiety. When entry level positions require several years’ experience, older generations blame you for everything, and the housing market is all but closed off to buyers, you’re going to need a little time in your day to relax.
So one of the top millennial interests is to purchase something, anything to just relieve a little tension. Here are just a few ways millennials try to unwind:
- Video games
- Fidget spinners
- Books and audiobooks
- Tea light candles
- Adult coloring books
- Oil diffusers
- Bath bombs
- Herbal supplements
- Therapy
- Tattoos and piercings
- Athleisure
- Beer homebrew kits
- Buy snakes as pets (no, really)
Using Libraries
For a generation completely eclipsed by technology like tablets and smartphones, a surprising amount of millennials enjoy a good book, more so than previous generations. Libraries seem to be one of the things millennials like. At least, enough to not kill the industry.
In fact, a recent Pew Research poll found that 53% of millennials used a library this year, almost 10% more than baby boomers. Some scientists link this to an all time high literacy rate in the country, which in turn can be linked to the use of smartphones, texting, and typing.
Cutting the Cord
Many millennials are simply not using superfluous services and items. This means that landlines are a thing of the past. And if you’ve only recieved calls from telemarketers in the past year, getting rid of a landline can be an easy way to save money. Owning cars and houses also rank on the list of things millennials don't do. Marriages are at a low, as is dining out and wearing fancy clothing.
Items Popular with Millennials
And conversely, there are many things millennials buy whereas they are the target demographic. Be it new or original, millennials seem to value honest, authentic products over brand names and popular products. This has led the way to many artisanal products becoming millennial staples, such as:
- Hot sauces
- Microbrews
- Crowdfunding sites
- Himalayan sea salt
- Dashboard cameras
- Active charcoal products
- Zoodle spiralizers
- Vender-driven internet shirts
- Single-serve coffee packets
New Apps and Technology
One thing that can be said for millennials: they certainly know how to embrace new tech. It doesn’t matter if they’re getting into new dating apps or getting jobs at new tech based startups, this generation is at the forefront of new technology like no other before it.
Smartphones are always a staple when it comes to the activities of millennials. This is probably why startup companies that make successful apps seem to get big overnight. With that in mind, anyone who can corner the millennial tech market is sure to make a killing.
And of Course, Avocado Toast
It really is delicious.
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